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Sep 2, 2016

Brian Smith Founder of Ugg Australia is interviewed by David Cogan of Eliances Heroes radio show amfm. Smith created the famous sheepskin boots after noticing the lack of cozy boot options in California while studying at UCLA's school of graduate management. He and David discuss surfing, family and fashion. Smith's book, The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul also is mentioned along with the road from starting out to building a multimillion dollar footwear empire.