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Eliances Heroes

Jan 9, 2026

Siggi Hilmarsson, creator of Siggi’s Dairy, joins David Cogan on the Eliances Heroes Show. What began as a New York grad student missing the traditional Icelandic skyr of his childhood turned into a beloved national brand. Siggi shares how he recreated his grandmother’s recipe, sold it at local farmers markets, and...


Dec 5, 2025

Joe Guith, President of Cinnabon, joins David Cogan on the Eliances Heroes Show. Joe shares how Cinnabon creates the crave-worthy indulgence that makes millions of mouths water in malls across the country. He talks about crafting WOW experiences, adapting to evolving consumer tastes, and keeping the brand at the center...


Nov 14, 2025

Erin Heit, co-founder of Vitaminwater and Smartwater, joins David Cogan on the Eliances Heroes Show. Erin shares what it takes to build a powerful brand and what it was like selling the company to Coca-Cola in a multi-billion-dollar deal. A visionary entrepreneur, she also co-founded Qurb, a healthy energy shot, and WOW...


Nov 7, 2025

Samara Beth, keynote speaker, 10x certified business coach, award-winning event producer, and best-selling author, is interviewed by David Cogan at the Eliances Heroes Show. With over 30 years of experience across North America, she empowers entrepreneurs through her W.I.N. pillars: Willpower, Innovation, and Network,...


Oct 31, 2025

Craig Newmark, founder of Craigslist, joins David Cogan on the Eliances Heroes show . What began as a simple email list for local events grew into one of the most influential online marketplaces in the world. Craig shares how his commitment to customer service helped fuel Craigslist’s success and discusses his current...