Steve Smith Founder CEO of Shark Reach is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Steve and David talk about the meteoric rise of influencer marketing and the increasing push for social and millennial marketing to promote products. Kevin Harrington of Shark Tank fame and 'as-seen-on-TV' is a venture partner in Shark Reach. Steve explains that millennial marketing is a bridge between traditional media and the new social platforms were consumers are found. Facebook, Snapchat and others set the pace for advertising through the use of talent and gaming. "We focus on the high-growth areas of social media and digital marketing."