Siggi Hilmarsson creator of Siggi's Dairy is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Siggi was a grad student in New York who missed the traditional skyr yogurt of his Icelandic home. So he set out to re-create his grandmother's recipe then started sharing and selling it at Farmer's Markets. David asks him about the day that Whole Foods called and he had to figure out how to scale quickly. "I think it's sometimes good to be happily ignorant so you can see how far you can go."