Gary Cohen CEO of EZLinks is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. Gary is the founder of MusicNow which was sold to AOL and Circuit City. He continued in the music business as a pioneer of the digitization of music sales until joining EZLinks. EZLinks has an application TeeOff.com partnered by the Professional Golf Association. Gary and David talk about the business of music and golf, and Gary shares the secret to finding the perfect niche for growth. "Fun is a core value. We make sure to infuse fun in everything we do."