Cristi McMurdie Why mediation lawyer of McMurdie Law is interviewed by David Cogan of Eliances Heroes show amfm, iHeart. Cristi is a Why consultant who uses the methodology to facilitate quick mediation in her legal practice at McMurdie Law. An expert in conflict resolution, mediation and limited scope representation in family law cases, knowing the Why (what drives you at your core, limbic brain) drives the discussion in a productive way. She tells David roughly 25 percent of the population is focused on contributing to a greater cause than their own self. "Children are separate from you, the goal should be to help them uncover their individual gifts and help them grow."